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  <url>
    <loc>http://www.rubenmercadal.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-07-11</lastmod>
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      <image:title>Reel - &lt;h2 class="video-title"&gt;Johnnie Walker - 'The Man Who Walked Around The World'&lt;/h2&gt; &lt;h3 class="director"&gt;Jamie Rafn&lt;/h3&gt;</image:title>
      <image:caption>Client : Diageo Agency: BBH, London Producer: Ruben Mercadal Director: Jamie Rafn Production Company: HLA Production Co Producer: Stephen Plesniak Filmed in Scotland AWARDS: Best In Show – One Show 2010 Gold – Andy’s 2010 Gold – Film Lions, Cannes 2010 Silver – Film Craft – Copywriting, Cannes 2010 Finalist – Cyber Lions, Cannes 2010 2 Golds – BTAA’s 2010</image:caption>
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      <image:title>Reel - Johnnie Walker 'The Man Who Walked Around The World' - Director: Jamie Rafn</image:title>
      <image:caption>Client : Johnnie Walker Agency: BBH London Producer: Ruben Mercadal Director: Jamie Rafn Production Company: HLA Production Co Producer: Stephen Plesniak Filmed in Scotland Grand Prix / Best In Show – 2010 Gold - Cannes 2010 - Film Gold – Andy’s 2010 Gold x 2 – BTAA 2010 Silver - Clio Awards 2010 Shortlist - Cannes 2010 Cyber Lions</image:caption>
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      <image:title>Reel - Hennessy 'Major' - Director: Derek Cianfrance</image:title>
      <image:caption>Integrated Campaign Client : Hennessy Agency: Droga5, New York Producer: Ruben Mercadal Director: Derek Cianfrance Production Company: Radical Media Production Co Producer: Tommy Turtle Filmed in Ukraine</image:caption>
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      <image:title>Reel - Hennessy Teaser 'Major' - Director: Derek Cianfrance</image:title>
      <image:caption>Integrated Campaign Client : Hennessy Agency: Droga5, New York Producer: Ruben Mercadal Director: Derek Cianfrance Production Company: Radical Media Production Co Producer: Tommy Turtle Filmed in Ukraine</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a50933e4b08098aa305b01/1437505053300-UCLF0Q2G6FXW206D6JA0/image-asset.jpeg</image:loc>
      <image:title>Reel - Johnnie Walker - 'The Man Who Walked Around The World' Director: Jamie Rafn</image:title>
      <image:caption>Client : Diageo Agency: BBH, London Producer: Ruben Mercadal Director: Jamie Rafn Production Company: HLA Production Co Producer: Stephen Plesniak Filmed in Scotland AWARDS: Best In Show – One Show 2010 Gold – Andy’s 2010 Gold – Film Lions, Cannes 2010 Silver – Film Craft – Copywriting, Cannes 2010 Finalist – Cyber Lions, Cannes 2010 2 Golds – BTAA’s 2010</image:caption>
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      <image:title>Reel - Hennessy 'Maurice Ashley and The Black Bear School' - Director: Daniel Wolfe</image:title>
      <image:caption>Client : Hennessy Agency: Droga5, New York  Producer: Ruben Mercadal  Director: Daniel Wolfe  Production Company: Somesuch Production Co Producer: Adriana Mora Filmed in Mexico</image:caption>
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      <image:title>Reel - Hennessy 'Maurice Ashley Content Film' - Director: Elliot Power</image:title>
      <image:caption>Client : Hennessy Agency: Droga5, New York  Producer: Ruben Mercadal  Director: Elliot Power  Production Company: Somesuch Production Co Producer: Adriana Mora Filmed in Mexico</image:caption>
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      <image:title>Reel - American Express 'Aretha Franklin' - Director: Henry Alex Rubin</image:title>
      <image:caption>Integrated Campaign Client: American Express Agency: Ogilvy NY Producer: Ruben Mercadal Director: Henry Alex Rubin Production Company: Smuggler Production Company Producer: Drew Santarsiero</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a50933e4b08098aa305b01/1689038378280-E5SN4OE3IIFM931X53SF/image-asset.jpeg</image:loc>
      <image:title>Reel - LinkedIn - 'Laundromat' - Directors: Alaska</image:title>
      <image:caption>Client : LinkedIn Agency: Droga5, NY Exec Producer: Ruben Mercadal Directors: Alaska Production Company: Iconoclast Filmed in Brasil</image:caption>
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      <image:title>Reel - Harley Davidson 'Breathe' - Director: Jaron Albertin</image:title>
      <image:caption>Client : Harley Davidson Agency: Droga5, New York Exec Producer: Ruben Mercadal  Director: Jaron Albertin  Production Company: Smuggler Production Co Producer: Nick Fewtrell Filmed in Czech Republic</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a50933e4b08098aa305b01/1608424672239-T1XIBFMVH52LR3YUQIPO/image-asset.jpeg</image:loc>
      <image:title>Reel - Harley Davidson 'Magic Hour' - Director: Elena Petitti di Roreto</image:title>
      <image:caption>Client : Harley Davidson  Agency: Droga5, New York  Exec Producer: Ruben Mercadal  Director: Elena Petitti di Roreto  Production Company: Epoch  Production Co Producer: Ritu Paramesh   Filmed in USA</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a50933e4b08098aa305b01/1524675721044-DW28V6DSWEQ0KMS0W7XS/image-asset.jpeg</image:loc>
      <image:title>Reel - MailChimp 'Brain' - Director: Rob Leggatt</image:title>
      <image:caption>Integrated Campaign Client : MailChimp Agency: Droga5, New York Producer: Ruben Mercadal Director: Rob Leggatt Production Company: Knucklehead Production Co Producer: Peter Knowles Filmed in London</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a50933e4b08098aa305b01/1608423122438-N0G1DGN86MYNZOM7KEV6/image-asset.jpeg</image:loc>
      <image:title>Reel - New York Times 'Life Needs Truth' - Director: Kim Gehrig</image:title>
      <image:caption>Client : New York Times Agency: Droga5, New York  Exec Producer: Ruben Mercadal  Director: Kim Gehrig Producer: Saul Germaine  Production Company: Somesuch</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a50933e4b08098aa305b01/1524676216490-ZKR9NP0Z53915MWKBNKN/image-asset.jpeg</image:loc>
      <image:title>Reel - Chase 'Payback' - Director: Lance Accord</image:title>
      <image:caption>Integrated Campaign Client : JPMorgan Chase Agency: Droga5, New York Producer: Ruben Mercadal Director: Lance Accord Production Company: Park Pictures Production Co Producer: Tracy Broaddus Filmed in USA</image:caption>
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      <image:title>Reel - New York Times 'ISIS' - Director: Martin and Lindsay</image:title>
      <image:caption>Client : New York Times Agency: Droga5, New York Exec Producer: Ruben Mercadal Director: Martin and Lindsay Production Company: Furlined</image:caption>
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      <image:title>Reel - New York Times 'Myanmar' - Director: Martin and Lindsay</image:title>
      <image:caption>Client : New York Times Agency: Droga5, New York Exec Producer: Ruben Mercadal Director: Martin and Lindsay Production Company: Furlined</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a50933e4b08098aa305b01/1436964687662-3YB83QU3W906X7Q1AZRU/image-asset.jpeg</image:loc>
      <image:title>Reel - Audi RS6 'The Ring' - Director: Jonathan Glazer</image:title>
      <image:caption>Integrated Campaign Client : Audi Agency: BBH, London Producer: Ruben Mercadal Director: Jonathan Glazer Production Company: Academy Production Co Producer: Simon Cooper Filmed in Romania</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a50933e4b08098aa305b01/1437506767547-W9IXLE171F0I0LR2RT4G/image-asset.jpeg</image:loc>
      <image:title>Reel - American Express 'Back To School' - Director: Bryan Buckley</image:title>
      <image:caption>Integrated Campaign Client : American Express Agency: Ogilvy, NY Producer: Ruben Mercadal Director: Bryan Buckley Production Company: Hungry Man Production Co Producer: Mino Jarjoura Filmed in NY, USA</image:caption>
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      <image:title>Reel - Hennessy 'Repeat the Unrepeatable' - Director: Elena Petitti di Roreto</image:title>
      <image:caption>Client : Hennessy Agency: Droga5, New York  Producer: Ruben Mercadal  Director: Elena Petitti di Roreto  Production Company: Epoch Production Co Producer: Stephanie Bruni Filmed in France</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a50933e4b08098aa305b01/1436964338833-2I6WCA2U6JHQU3KT3KT2/image-asset.jpeg</image:loc>
      <image:title>Reel - Audi 'Ooomph' - Director: Sam Brown</image:title>
      <image:caption>Integrated Campaign Client: Audi Agency: BBH, London Producer: Ruben Mercadal Director: Sam Brown Production Company: Rogue Films Production Co Producer: James Howland Filmed in Hungary AWARDS: In Book – D&amp;AD 2012</image:caption>
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      <image:title>Reel - American Express 'Anthem' - Director: Henry Alex Rubin</image:title>
      <image:caption>Integrated Campaign Client: American Express Agency: Ogilvy NY Producer: Ruben Mercadal Director: Henry Alex Rubin Production Company: Smuggler Production Company Producer: Drew Santarsiero Filmed in USA Oscars 2015 TV Campaign</image:caption>
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      <image:title>Reel - Axe 'Lifeguard' - Director: Tim Godsall</image:title>
      <image:caption>Integrated Campaign Client : Unilever Agency: BBH, London Producer: Ruben Mercadal Director: Tim Godsall Production Company: Biscuit Filmworks Production Co Producer: Rick Jarjoura Filmed in Barcelona, Spain Super Bowl 2013 Spot AWARDS: Cannes Lions 2013 – Gold Promo and Activation Lions Cannes Lions 2013 – Silver Best Integrated Cannes Lions 2013 – Bronze</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a50933e4b08098aa305b01/1436961205117-64V2FE8XMZSEHYKVTG8Q/image-asset.jpeg</image:loc>
      <image:title>Reel - Axe 'Fireman' - Director: Tim Godsall</image:title>
      <image:caption>Integrated Campaign Client : Unilever Agency: BBH, London Producer: Ruben Mercadal Director: Tim Godsall Production Company: Biscuit Filmworks Production Co Producer: Rick Jarjoura Filmed in Barcelona, Spain AWARDS: Cannes Lions 2013 – Gold Promo and Activation Lions Cannes Lions 2013 – Silver Best Integrated Cannes Lions 2013 – Bronze</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a50933e4b08098aa305b01/1437506566896-BOU9NAZYG4MU70GYXP1N/image-asset.jpeg</image:loc>
      <image:title>Reel - Axe 'The Chain' - Director: Tom Kuntz</image:title>
      <image:caption>Integrated Campaign Client: Unilever Agency: BBH, London Producer: Ruben Mercadal Director: Tom Kuntz Production Company: MJZ Production Co Producer: Suza Horvat Filmed in Buenos Aires, Argentina AWARDS: British Television Advertising Awards 2013 – Silver (Best Integrated) British Television Advertising Awards 2013 – Bronze</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a50933e4b08098aa305b01/1608429142391-M33FX1RGQKDYS9AEUN7D/image-asset.jpeg</image:loc>
      <image:title>Reel - Harley Davidson 'Night Trails' - Director: Ringan Ledwidge</image:title>
      <image:caption>Client : Harley Davidson  Agency: Droga5, New York  Exec Producer: Ruben Mercadal  Director: Ringan Ledwidge  Production Company: Rattling Stick Production Co Producer: Joey Zadwarny  Filmed in USA</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a50933e4b08098aa305b01/1438278658040-1XTGXOJIBS6AUG2NE8BI/image-asset.jpeg</image:loc>
      <image:title>Reel - Robinson's 'Grow' - Director: Smith &amp;amp; Foulkes</image:title>
      <image:caption>Client : Britvic Agency: BBH, London Producer: Ruben Mercadal Director: Smith &amp; Foulkes Production Company: Nexus Production Co Producer: Melody Sylvester</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a50933e4b08098aa305b01/1436972283899-GEGE3TZK7GXNQVGWTG4M/image-asset.jpeg</image:loc>
      <image:title>Reel - Axe 'Cops and Robbers' Director: Chris Palmer</image:title>
      <image:caption>Integrated Campaign Client: Unilever Agency: BBH, London Producer: Ruben Mercadal Director: Chris Palmer Production Company: Gorgeous / Anonymous Production Co Producer: Suzie Greene Tedesco Filmed in Los Angeles</image:caption>
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      <image:title>Reel - Hennessy 'Unfinished Business' - Director: Hayley Anderson</image:title>
      <image:caption>Client : Hennessy Agency: Droga5, New York Exec Producer: Ruben Mercadal  Director: Hayley Anderson  Production Company: Second Child Prod Co Producer: Chelsea Greenwood Filmed in New York</image:caption>
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      <image:title>Reel - Vodafone 'Cityscape' - Director: BIF</image:title>
      <image:caption>Client : Vodafone Global Agency: BBH, London Producer: Ruben Mercadal Director: BIF Production Company: The Mill, London Production Co Producer: Daniel Sapiano</image:caption>
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      <image:title>Reel - Audi 'Manipulation' - Director: Adam Berg</image:title>
      <image:caption>Integrated Campaign Client: Audi Agency: BBH, London Producer: Ruben Mercadal Director: Adam Berg Production Company: Stink Production Co Producer: Ben Croker Filmed in Czech Republic AWARDS: Silver D&amp;AD 2012</image:caption>
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      <image:title>Reel - Dulux 'Colour Love Story' - Director: Christian &amp;amp; Patrick</image:title>
      <image:caption>Client : Dulux Agency: BBH, London Producer: Ruben Mercadal Director: Christian and Patrick Production Company: Park Pictures Production Co Producer: Richard Fenton Filmed in South Africa AWARDS: British Arrows Craft Awards 2014  - Best Production Design  British Arrows 2015 – Finalist</image:caption>
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      <image:title>Reel - Vodafone 'Decisive Moments' - Director: Sean Meehan</image:title>
      <image:caption>Client : Vodafone Global Agency: BBH, London Producer: Ruben Mercadal Director: Sean Meehan Production Company: Nice Shirt Films Production Co Producer: Sam McGarry Filmed in Seville and Barcelona, Spain</image:caption>
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      <image:title>Reel - Barclays 'You' - Director: Guy Shelmerdine</image:title>
      <image:caption>Client : Barclays Agency: BBH, London Producer: Ruben Mercadal Director: Guy Shelmerdine Production Company: Smuggler Production Co Producer: Gustav Geldenhuys Filmed in South Africa</image:caption>
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      <image:title>Reel - NSPCC 'Cartoon' - Director: Frank Budgen</image:title>
      <image:caption>Client: NSPCC Agency: Saatchi &amp; Saatchi, London Assistant Producer: Ruben Mercadal Director: Frank Budgen Production Company: Gorgeous Filmed in London</image:caption>
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      <image:title>Reel - Audi 'Swan' - Director: Joachim Back</image:title>
      <image:caption>Integrated Campaign Client : Audi Agency: BBH, London Producer: Ruben Mercadal Director: Joachim Back Production Company: Park Pictures Production Co Producer: Jeremy Barnes Filmed in Slovenia AWARDS : British Television Advertising Awards 2013 – Gold British Television Advertising Awards 2013 – Silver Clio Awards 2013 – 1 x Silver British Television Advertising Awards – 2012 Winner – Model Making</image:caption>
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      <image:title>Reel - Surf - 'Duvet' - Director: Guy Manwaring</image:title>
      <image:caption>Client : Unilever Agency: BBH, London Producer: Ruben Mercadal Director: Guy Manwaring Production Company: Sonny Production Co Producer: Alice Grant Filmed in Mallorca</image:caption>
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      <image:title>Reel - UBS 'Everywhere' - Director: Stuart Douglas</image:title>
      <image:caption>Client : UBS Agency: Publicis, London Producer: Ruben Mercadal Director: Stuart Douglas Production Company: Nice Shirt Films Production Co Producer: Richard Martin Entire campaign was filmed in China, Japan, USA and Chile</image:caption>
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      <image:title>Reel - Audi 'Bird' - Director: Daniel Barber</image:title>
      <image:caption>Integrated Campaign Client: Audi Agency: BBH, London Producer: Ruben Mercadal Director: Daniel Barber Production Company: Knucklehead Production Co Producer: Matthew Brown AWARDS: British Television Advertising Awards 2012 – Silver</image:caption>
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      <image:title>Reel - Coke Zero - Director: E.J. McLeavey-Fisher</image:title>
      <image:caption>Integrated Campaign Client: Coca-Cola Agency: Ogilvy NY Producer: Ruben Mercadal Director: E.J McLeavey-Fisher Production Company: Picture Farm Filmed in USA Integrated Campaign</image:caption>
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      <image:title>Reel - Siemens 'Sound of Wind' - Director: Josh Nussbaum</image:title>
      <image:caption>Client : Siemens Agency: Ogilvy, NY Producer: Ruben Mercadal Director: Josh Nussbaum Production Company: Missing Pieces Production Co Producer: Molly Mcmillen Filmed in Iowa, USA</image:caption>
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      <image:title>Reel - Axe 'Stairs' - Director: Tom Tagholm</image:title>
      <image:caption>Integrated Campaign Client : Unilever Agency: BBH, London Producer: Ruben Mercadal Director: Tom Tagholm Production Company: Blink Productions Production Co Producer: Bruce Williamson Filmed in London</image:caption>
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      <image:title>Reel - Kahlua 'Everyday Exotic' - Director: Christian Loubek</image:title>
      <image:caption>Client : Diageo Agency: Publicis, London Producer: Ruben Mercadal Director: Christian Loubek Production Company: Anonymous / Independent Filmed in South Africa</image:caption>
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      <image:title>Reel - MailChimp 'Black Hole' - Director: Greg Barth</image:title>
      <image:caption>Integrated Campaign Client : MailChimp Agency: Droga5, New York Producer: Ruben Mercadal Director: Greg Barth Production Company: Ruffian Production Co Producer: Erin Wile Filmed in USA</image:caption>
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  </url>
  <url>
    <loc>http://www.rubenmercadal.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-12-20</lastmod>
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